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金·卡戴珊(Kim Kardashian)赢得对时尚品牌的诉讼

2019年7月12日

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金·卡戴珊(Kim Kardashian)赢得对时尚品牌的诉讼

金·卡戴珊(Kim Kardashian)赢得对时尚品牌的诉讼

Earlier this year, the reality-TV star turned business-woman 金·卡戴珊(Kim Kardashian) West initiated proceedings against 误导 in California. Her case was based 上 the claims that Misguided was infringing her trademark rights, and 上 US laws protecting her 公开权.

The suit was brought in relation to 误导’s practice of producing look-alike of garments worn by Kim and marketing them alongside her images or her name. It is important to note that the name of the reality-TV star is a registered trademark in the United States.

此案始于名人与品牌之间的Instagram交流后,金(Kim)穿着由丈夫坎耶·韦斯特(Kanye West)设计的连衣裙张贴自己的照片,标题为:“快时尚品牌…请等到我在现实生活中穿上它,然后再把它拆下来?”Missguided在几个小时内用类似的衣服贴出了模特的照片,标题是:“魔鬼努力工作,但误导者工作更加努力。 @kimkardashian你’我还没几天就可以上网了”.

Kim vs 误导

卡戴珊在诉状中说:“Missguided因复制著名名人所穿的设计而闻名,然后在名人出现在服装中的几天之内(有时甚至数小时)在其网站上出售。” Further “Missguided’的美国网站包含整页,这些页面专门用于销售受卡戴珊(Kardashian)启发的服装,在这些网页上,卡戴珊(Kardashian)’未经促销,她的名字和肖像被广泛使用。”

投诉还强调了在Instagram上使用卡戴珊的名字和肖像。被误导的人经常在Instagram帖子中使用金·卡戴珊(Kim Kardashian)和她的名字的照片来宣传他们的品牌和产品。投诉称,公众“很可能并且已经得出错误的结论,认为她与Missguided有关系”,而Missguided拥有“purposefully” included Kardashian’帖子中的Instagram用户名(@kimkardashian)“利用她的名人身份和社交媒体关注”.

由于金·卡戴珊(Kim Kardashian)是高薪的代言人和品牌代言人,因此她的申诉断言“’控制其名称,肖像和3d开奖结果今天在推广第三方产品和服务中的使用,对于维护自己的声誉并防止公众被误导以为自己认为自己与某种产品或服务相关联绝对是至关重要的她不认可。”

The case was decided in default after 误导 failed to engage in court proceedings. The court awarded $2.7 million to the reality TV star along with an award for the costs of attorney’s fees. The Court also issued an injunction against 误导 prohibiting it from using 金·卡戴珊(Kim Kardashian)’s trademark in connection with sale, marketing or distribution of its products.